How To Size The Online Opportunity To Create A Digital Strategy

One of the keys to being a successful designer of an Online Strategy is to be able to size the opportunity available to you and articulating it in a way that others can understand simply and easily and to make a decision whether to continue building it out and starting to deliver against it or to change tact and find another way of making it work. In order to start building your Online Strategy you really need a clear understanding of the following to help…

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Prioritise Reconciling Your Analytics With Your Back Office

I often will have an email that comes in from someone literally with what you see below, I really find emails like this quite frustrating and lazy. It lacks the information I need to be able to dig into the issue and often means I have to go back to them asking such questions as: Can you send me over the report you pulled from the web analytics tool? Which back office system were you using? Can you also fwd over the report from the…

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